Centrum Nutri Coach Launched: First On-Line Nutrition Tracker

Centrum Nutri Coach

With almost 30% of Filipinos online and rising, online productivity tools also continue to becoome relevant even in the field of sports and health. This is where Centrum is a step ahead with the recent launch of their first on-line nutrition tracker fit for the Filipino diet - the Centrum Nutri Coach.

Centrum

In a big gathering of celebrities and media, including new endorser Mikael Daez, Pfizer launched Centrum Nutri Coach - an easily accessible on-line tool that  allows Filipinos to keep track of the nutrients they get from what they eat on a daily basis.

Mikael Daez and Centrum Nutri Coach

Chico & Delamar, Gino

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Slater Young

Markki Stroem

Centrum Nutri Coach and the Virtual Plate

An innovative on-line tool, the Centrum Nutri Coach allows the user to input exactly what you ate from a variety of food choices that include Filipino favorites like inihaw na pork chop and halo halo into a “virtual” plate while considering the level of physical activity and age of the user.

All this information will then be computed by Centrum Nutri Coach for your general state of nutrition and give you tips on how to improve your nutritional habits.

Centrum Team

“Good health and nutrition is really all about eating a variety of food in the right amounts, as prescribed in the Food Pyramid. We usually count calories and fat, but we also need to consider vitamins and minerals, too,’’ said Joy Ong, Pfizer Brand Manager for Centrum. 

A research from the Food and Nutrition Research Instiute (FNRI) also showed that an alarming 70% of Filipino households don’t get the prescribed amount of most vitamins and minerals they need.

Professor Liezl Atienza from the Institution of Human Nutrition and Food (College of Human Ecology at the University of the Philippines, Los Banos) adds that “what we see now is the 'double burden of disease'; there is an upsurge in non-communicable disease risk factors like obesity and overweight, in addition to the existing issues of infectious diseases and undernutrition.”

Hidden Hunger

Centrum Silver

Have you heard of 'hidden hunger?" According to Professor Liezl Atienza, this is a rising form of malnutrition which is a deficiency or total lack of specific nutrients needed by the body. Unhealthy eating habits such a low consumption of fruits and vegetables and high  increase in consumption of meat and meat products, coupled with a sedentary lifestyle all contribute to this.

This is my first time to hear about this and it was enlightening to realize that we can also experience hidden hunger without knowing it.

Centrum Nutri Coach Website

Registration for Centrum Nutri Coachl

Try the Centrum Nutri Coach online tool for your diet management even on the go! It is accessible at centrum.com.ph